Description of initiative
The initiative consists of a billboard being painted live on Avenida João Durval Carneiro, close to Colégio Polivalente. The artistic intervention, authored by the plastic artist Gesiel Ramos, alluded to the international movement for the prevention of prostate cancer, the Blue November. In addition to enjoying the live process of painting, those who pass by received informative pamphlets and also the mustache treat, representing the maturity of men for health care and prostate cancer awareness.
Further information on the initiative
Themes: Culture and...
Sources of funding
Results, benefits, impact and lessons learnt