Born with Culture

The project Nati con la Cultura | Born with Culture is being applied throughout Italy, promoting the role of museums for parental support. Culture thus becomes a key element for babies to thrive and to adopt a healthy lifestyle right from their very first steps. "Nati con la Cultura" was born in 2014 from a project conceived at Sant'Anna in Turin - the largest and oldest gynecological and obstetric hospital in Europe - by the Onlus Foundation in collaboration with the Modern Art Museum to build a path that associates the moment of motherhood and fatherhood with an educational opportunity, accompanying the parenting role.
With the kit dedicated to the new born (over 7000 a year by parents from 85 countries), the doctors deliver a Cultural Passport, recommending cultural participation as a resource for good bio-psycho-social growth. The cultural passport is an invitation from the museum that will freely welcome the whole family from the first year of age of the baby. The cultural passport is a welcome of citizenship to newborns and a initiative for parental support, being a resource in the educating community. Practically, on being discharged from the hospital, along with their Health Kit, each child is given a Cultural Passport which over the child’s first year of life, grants the family free access to 36 museums throughout Piedmont, recognised as Family and Kid-Friendly by the Museum Season Ticket network.
The evidence of the research outlines the fundamental elements of the experience to be developed by a museum in order to be suitable for children and families. These have been collected in the Decalogue of orientation and in two Manifestos: one for museums and one for families. Museums that meet the requirements indicated in the Decalogue and welcome families with a Cultural Passport will be able to use the Born with Culture certification.