Cultural Impact and Communication Opportunities

The National Association of Creative and Cultural Industries (NKIKIA) implemented the project “Cultural Impact and Communication Opportunities”, which aimed to increase the awareness of the importance of culture in Lithuanian society. As NKIKIA noticed that there is a great lack of awareness in Lithuanian society about the value created by culture for the country's economy, health care system and education, with this project it sought to raise the prestige of creative activity and increase the perception of added value in society. During the project, NKIKIA prepared guidelines for a cultural value communication strategy for Lithuanian culture and art creators, initiated discussions with representatives of Lithuanian cultural and art organizations and associations with Lithuanian politicians, and brought together intersectoral working groups of experts in the creative and cultural industries.