Description of initiative
For a large part of society, life in the 21st-century is characterized by digital events and content consumption in the digital environment, as well as regular anxiety, exhaustion, homogenous sensory experience, or routine. The Route of Well-being is an invitation to explore the art museum in a more personal way, enjoy time alone in the peaceful environment of art, and experience an alternative adventure of the senses, promoting mindfulness and mental well-being.
The Route of Well-being is available free of charge in the Latvian National Museum of Art mobile application in Latvian, Russian, and English. Audio stories guide the visitor through 12 exposition points of the permanent exposition, exploring such themes as friendship, courage, everyday life, loss, and the unknown. Each stop is accompanied by a thematic narration prepared by an art scientist, as well as tasks designed by an art therapist for self-exploration in the interaction with the art museum and the artworks. It takes about 60 minutes to complete the route, but the project developers invite enjoying it at a pace that is comfortable for the visitor, focusing on personal experience.
The audiovisual content was created in an interdisciplinary collaboration between the museum’s professionals, an art therapist, a music composer, an illustrator, and voice actors.
Themes: Culture and...
Sources of funding
Results, benefits, impact and lessons learnt
The organisers have not carried out a quantitative evaluation of the impact or the success of this project. However, they have conducted around 30 qualitative interviews with museum visitors who had decided to try this meditative audio guide. The overall feedback so far has been exceptionally positive. Practically all visitors have reported that this meditative audio guide has (1) changed their view of the museum and the exhibited artwork, (2) has increased their well-being and tranquility, at least temporarily, and (3) has helped them gain new perspectives.