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Project/initiative|Denmark, Sweden, United Kingdom|Transnational

Outreach Europe

Project title

Outreach Europe

Description of initiative

The project mapped and researched how museums, galleries and cultural institutions across Europe can engage with an audience beyond the traditional means of outreach a) how to reach the marginalised; b) investigating the link between cultural/ social participation and health (well being); c) how to include volunteers from non traditional groups.
The project looked at how best to work with groups that are often overlooked in outreach, inclusion and volunteering opportunities, including: Disabled people (physical disability,mental health issues, HIV), Elderly people, Working class, Ethnic minorities, Families, Homeless people.

Further information on the initiative

Themes: Culture and...

Individual well-being
Community well-being
Quality of spaces and built environments
Quality of social relations

Keywords

museums, galleries, research, audience development, marginalised groups, cultural participation, well-being

Target group

Not targeted to a specific group

Cultural field

Heritage | Other | Visual arts

Timeframe

2013 - 2015

Sources of funding

Culture 2007-2013 Programme of the EU

Results, benefits, impact and lessons learnt

Much evidence suggests that cultural participation helps communities’ engagement; it enables better well-being and broadens social and cultural diversity. If outreach is embedded in the core of organisations, rather than provided by project funding with a limited life, it will create sustainable power. Instead of relegated participation at the margin of the strategic development, this is an opportunity to mainstream the work and refocus on longer-term impact and solutions.

Organizer(s)

GAIA Museum Outsider Art
Denmark
Private / Business | Culture

Partner(s)

Elderberry AB
Sweden
Private / Business | Other
South London & Maudsley NHS Foundation Trust (SLaM)
United Kingdom
Public / State | Health